Adtech Leaders Launch ArcSpan Media, the First Addressable Audience Monetization Platform Designed Specifically for Publishers


Recognized industry leaders form ad revenue management software company to better manage and process audience data in the age of first party identity. The AI ​​platform tools and data solutions aim to realign and strengthen the audience value proposition on the sales side.

Posted: October 21, 2021 at 8:05 am CDT|Update: 2 hours ago

NEW YORK, October 21, 2021 / PRNewswire / – ArcSpan Media (, a new YorkThe independent, next-generation audience monetization and optimization company is pleased to announce the launch of its Audience Engine SaaS platform and the hiring of a recognized and highly accomplished management team representing both the sell-side and buy-side adtech experts.

Proprietary audience monetization platform for publishers

The company was founded to help leading publishers and digital brands take control of their audience monetization operations and navigate the evolution of first-party “Identity Revolution” data. Using an ad revenue platform specifically designed to support digital revenue management operations and teams, ArcSpan’s software integrates addressable audience data management solutions with tools for tracking and optimizing digital revenue. digital sales to improve the efficiency, effectiveness and scale of digital advertising success. ArcSpan’s product suite is curated to deliver groundbreaking sales results in on-site, off-site, and retail / e-commerce audience monetization.

The co-founders of ArcSpan are Arthur muldoon, CEO and Garret vreeland, CCO. The two previously worked together at Accordant Media, an adtech buy-side startup that Muldoon co-founded and served as CEO and Vreeland was CRO until Accordant was sold to Dentsu Aegis Network. Muldoon Brings 25 Years of Digital Media, Data and Technology Experience, Including Avenue A | Razorfish (aQuantive), Dentsu Aegis and Corbis Images. Vreeland brings 30 years of experience in digital media, sell-side advertising, and technology leadership including Right Media, Yahoo! and akamai.

ArcSpan is also delighted to announce the recruitment of three extremely talented and well-respected adtech leaders to join the leadership team. Chris Guenther, former SVP Global Programmatic Media, NewsCorp, is the COO of ArcSpan. Chris brings over 15 years of sales-side experience with leading publishers including NewsCorp, Hearst and Conde Nast. Balaji rao, former SVP Technology, dentsu International, joins ArcSpan as SVP Engineering. Balaji brings 25 years of experience in data architecture and software engineering, including Accordant Media, Avaya and Demdex (Adobe). As Demdex’s first employee, Rao designed and developed one of the industry’s original DMPs that remains the basis of the Adobe Audience Manager product today. James dempsey, former sales manager, Beeswax (acquired by Comcast), is responsible for data solutions. Dempsey is London-based and previously served as Director of Commerce at Accordant Media and Amnet.

“Publishers complain that barely 20% of their total audience ends up being organized into addressable audience segments. This is obviously a huge obstacle to sales, ”says Muldoon Art, co-founder and CEO. “ArcSpan seeks to help publishers achieve a radical change in their digital revenue results. By transparently organizing audiences into more marketable segment profiles, increasing the size of the global addressable audience pool, improving / tracking sales channels and by optimizing sales KPIs, publishers now have a dedicated revenue management platform to take control of their audience monetization activities. “

Add Garret vreeland, co-founder and CCO, “The publisher sales environment is further complicated by the current perfect storm of depreciation of third-party cookies, additional layers of consumer privacy regulations and the impact of disruptive ‘walled gardens’. current revenue transactions. ArcSpan’s platform allows publishers to retool for the new environment and strengthen the value proposition on the sell side for advertisers and media buyers. “

“I am delighted to join ArcSpan at this crucial time for the publishing industry,” said Chris Guenther, COO. “Thousands of publishers depend on advertising and subscription revenues to fund their ability to deliver quality content for their audiences. audience-centric addressable audience ecosystem. “

About ArcSpan media

ArcSpan Media is an exciting start-up building a premier audience segmentation and revenue optimization platform for leading publishers and digital brands to navigate the ‘identity revolution’. As demand for first-party addressable audiences galvanizes the industry, ArcSpan’s Audience Engine is designed to deliver real-time, targetable audience data and optimize cross-channel monetization solutions to improve performance. revenue management, information and results. By democratizing data and information as well as automating decision making, ArcSpan provides customers with an innovative, enterprise-class data SaaS solution that generates additional revenue. Established by digital industry leaders Accordant Media, Dentu, NewsCorp and Beeswax, ArcSpan’s proprietary technology includes advanced data AI tools, analytical dashboards, and integrations with complementary adtech partners. ArcSpan is based at New York City.

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SOURCE ArcSpan Media

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