Borders real estate agent invests in ‘unique’ digital technologies …


A Borders real estate agency, Hastings Legal and Property, has invested in Halo Digital Signage – hailed as “the next generation of digital screen solutions” – to try to attract and engage digital savvy buyers.

Halo digital signage software, which uses a cloud-based content management system for displays anywhere, “integrates seamlessly with leading CRM systems such as Alto to automate updates to real-time properties ”.

Ron Hastings, Director of Hastings Legal and Property which operates out of the four Borders towns of Selkirk, Kelso, Duns and Eyemouth, said: “We tested the Halo system with its ultra-bright commercial displays and found everything to be exceptionally good. easy to use. .

“Being able to view Alto property information in real time, across specified locations, is a game-changer for us. We will save a tremendous amount of printing time and cost as there is no need to constantly update our window map displays.

Mark Evans, Founder of Halo, added, “We are delighted to be working with Hastings. Our Halo displays are ultra-bright – six to ten times brighter than any home display – and sunlight readable. Powered by our own easy-to-use software technology, each display can operate with scheduled and real-time updates – attracting and engaging potential customers – around the clock.

He continued, “Ron’s sales teams are looking to make their windows work harder to connect and interact with an increasingly tech-savvy buyer. Realtors are busy people and don’t have the time to constantly monitor and manually update window cards, so why not make Windows an effective digital marketing asset.

He said agents can also remotely control local messaging through a PC or mobile device from anywhere, for example, by filtering ads between real estate promotions – or by scheduling marketing content such as the offer. mortgage advice or appraisal services.

“Halo gives agents the power to schedule and update playlists or use different layouts and screen templates. Users can create email playlists with simple drag-and-drop setup to ensure that they continually stand out from their competition.

In addition to Hastings Legal and Property, early adopters of the Halo digital signage system include Donald Ross Residential, Ayrshire’s largest residential rental and sales agency. Halo now has installation capability across the UK from bases in Glasgow, London and Lancashire.

Based in Glasgow and London, Halo’s parent company, NomadiX Media, was founded in 2012 and specializes in creating technologies that connect digital audiences with brands around the world.

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