Do you hate Google AMP pages? Brave Browser will bypass them

If you prefer to avoid AMP pages hosted by Google, the Brave Browser does its best to filter them out.

Tuesday, Brave Software announcement it creates a feature called “De-AMP”, which will help users automatically bypass a Google AMP page and visit the original source of the content instead.

Brave claims that the AMP framework can undermine user privacy and extend Google’s control over the internet. “AMP is one of many strategies by Google to further monopolize the web and create a web where users serve Google, instead of websites serving users,” the company added.

AMP stands for Accelerated Mobile Pages and represents Google’s effort to load web pages faster and with less data. Introduced in 2015, the HTML framework works by shrinking existing web pages to a smaller file size, which can then be hosted on Google servers as cached versions.

For years, Google has used AMP to serve news article pages and other content from many publishers through Google Search and news results. However, not everyone is a fan of the technology as it can sometimes remove important components from a web page, such as the comments section or a photo gallery.

Critics have also underline the technology gives Google more insight and control over the user’s web experience since AMP pages are cached on Google’s servers. This can deprive news publishers of metrics for their own content.

On Tuesday, Brave ramped up criticism and claimed that Google knows that AMP pages don’t always load faster than native websites, citing an ongoing 16-state antitrust lawsuit against the tech giant.

“Although Google touts AMP for performance, Google knows internally that ‘AMP only improves ‘median performance’ and that AMP pages may actually load slower than other AMP pages. “editor speed optimization techniques,” Brave said.

In response, the company has created the De-AMP feature, which will be enabled by default in the upcoming 1.38 version of the brave navigator for desktop and Android users.

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“Where possible, De-AMP will rewrite links and URLs to completely prevent users from visiting AMP pages,” the company said. “And in cases where that’s not possible, Brave will monitor page fetching and redirect users away from AMP pages before the page is even rendered, preventing AMP/Google code from loading and executing.”

De-AMP is currently being rolled out as an optional feature for the Beta and Nightly builds for the browser. “If you are on Nightly or Beta and the feature is not enabled, you may need to restart your browser for the changes to take effect,” the company added. “Users who wish to continue visiting AMP versions of pages can continue to do so by going to brave://settings/shields and disabling De-AMP.”

Google did not immediately respond to a request for comment.

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