Girls on the bill… but why?


Take a look at any auto show in recent memory and you will notice that there are almost as many women as there are cars, sometimes more… why?

INTERNET is full of campaigns for gender equality. And I’m all for that. So what about the automakers and auto shows that see human beings being used as decorations in auto shows.

In recent years, we’ve seen girls at Chinese auto shows pulled from the booths because they show too much flesh and because “male” journalists find it difficult to contain themselves. But the trend of trotting on leggy young women and putting them on auto show stands continues. Having been to auto shows here in Australia (remember) and overseas, I can tell you it’s a little scary to see guys taking hundreds of pictures of these scantily clad women adorning new cars and then post them on blogs, usually titled ‘hot girls from (insert name of auto show)’… Why?

Ask most auto journalists and they’ll tell you these are the cars they’re here to see and the company executives, and the ones worth their salt don’t speak with tongues on their cheeks. So if so, do we really need girls on the booths of auto shows? Of course, the answer is NO.

I don’t get on a lot of home appliance or tech shows, but I’m pretty sure there aren’t any leggy women hovering near the latest smartphone or the latest TV. Where is there? And if so, why ?

The only thing you can think of is that the auto industry is still pretty backward… oh, and it’s mostly male run.

Some of you might try to say it’s just a little harmless fun. This is not the case. And, yes, models work hard and I’m not arguing for a massive layoff of models, I’m just suggesting that as a society we may have evolved enough that we can celebrate women in the automotive business. other ways …

There are a lot of women designers, executives and engineers doing a great job. Let’s talk about them. I mean, I have a daughter and I much prefer to say to her, “look at that female engineer over there, or the GM manager, you could be like her.” Rather than, “your only use on this car holder is as a nice piece of furniture for evil men to take pictures.”

Yes, European and American auto shows are starting to add men (or celebrities – which again begs the question of why?), But it’s exactly the same. It’s furniture on a car show booth that doesn’t need to be there.

Asian auto shows, however, still seem to be a few years behind, and the recent Gaungzhou Auto Show was a perfect example of this with many women at every booth with an auto maker, let’s just call them LDV, sending press footage from their new car (pictured above) with a pretty young lady in almost every shot… wow.

But it’s not just auto shows where girls parade in front of cars. Let’s take a look at V8 Supercars and other motorsport events where “grid” girls are walking around with signs or draping themselves near the race winner. Again, why? And it’s not just the cars … and the Tour de France, yes, more holy than you, the cyclists also come to get a little feminine adornment with the wearer of the yellow jersey photographed near the long-legged ladies who are there everything just because, well, and I held off writing this, but I can’t take it anymore, women are placed in these spaces just because men are sexist pigs who like to talk about equality but who very rarely work.

What is the solution ? Well, we need to replace the leggy women, and the guy models too, with people who can actually talk about the car the reporter or the public is looking at, and not like a car dealership. But in a “hey, let me show you how X and Y work”, or take out an engineer who can explain aerodynamics, suspension, steering, engine settings and their importance so that a reporter, who doesn’t is nothing more than a vessel for automotive information, could convey to readers how things work.

Surely an auto show is all about showing cars?

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