Google calls for rapid development of shared EU-US data transfer framework

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Google is facing problems around the world with its Google Analytics product, which authorities are considering banning. Regulators believe the platform allows US intelligence agencies to access user data. In response, Google is calling for a data sharing framework between Europe and the United States.

Austria, through its Data Protection Authority (DPA), has found that local sites that use Google Analytics violate GDPR regulations. DPA argues that US agencies can use the tool to access user information without authorization. Dutch regulators are taking a similar stance and other EU countries are expected to follow.

Google believes that creating a shared data transfer framework between the EU and the US is the only solution to conflicting data regulations.

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The company points out that businesses now operate globally and sharing data is critical to their success and impact on local economies. As for the EU, Google predicts that billions of euros will flood the economy in the coming years from media and news data services.

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As Google Analytics heats up, it’s easy to think that Google is trying to hedge. However, the company says it has never received a request from US intelligence services in 15 years of operating the platform. Additionally, Google states that it does not anticipate any such request for Analytics data.

The company insists that the laws in place are strong enough to prevent this from happening. To avoid confusion, Google wants a data transfer framework as soon as possible.

“The stakes are too high – and international trade between Europe and the United States too important to the livelihoods of millions of people – to fail to find a quick solution to this looming problem.

A sustainable framework — a framework that provides stability for businesses providing valuable services in Europe — will help everyone, at a critical time for our economies. A new framework will strengthen the transatlantic relationship, ensure the stability of transatlantic trade, help businesses of all sizes participate in the global digital economy, and avoid potentially serious disruptions to supply chains and transatlantic trade. And it will ensure the continued protection of people’s right to privacy on both sides of the Atlantic.

We strongly support an agreement and have supported reasonable rules governing government access to user data for many years. We have long advocated for government transparency, legal processes and oversight reform. We were the first major company to create a transparency report on government requests for user data, we were founding members of the Global Network Initiative and the Reform Government Surveillance coalition, and we support the OECD on government access to data. At this point, we urge both governments to adopt a flexible and aligned approach to addressing this important issue. »

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