Morelli Heating & Air celebrates 40 years in the service of the Lowcountry> Charleston Business Journal

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Family business focused on customer service, expertise, new technologies

Morelli Heating & Air Conditioning is celebrating its 40th anniversary, but the company’s expertise in heating and air conditioning dates back to 1954, the year Jim Morelli started working for the Charleston Oil Company. He helped start up the heating and air conditioning division.

“My father became one of the premier air conditioning experts in the Charleston area,” said Tony Morelli, president. “When it comes to heating and cooling solutions, the name Morelli goes back a long way.

Tony came to work for his father at Charleston Oil in 1975. When the company’s heating and cooling division became available for purchase, the father and son took the opportunity to own their own business.

After Jim retired in 1992, Tony and his brother Andrew (and their sister Angela Prince, who retired in 2005) transformed the business from a small residential service provider to a company with over 60 employees, 35 trucks and nearly 10,000 satisfied residential and business customers. .

Forty years later, Morelli Heating & Air Conditioning continues to be the Lowcountry benchmark for heating and air conditioning solutions.

The secret to lasting business success lies in the basic tenants of the business: experience and customer service. “We follow the golden rule: treat others the way you want to be treated,” Morelli said.

Now working with third generation clients in all tri-counties, the idea of ​​treating others the way you want to be treated has gone a long way in building customer loyalty and referrals.

One of the specialties of Morelli Heating & Air Conditioning is historic buildings and houses. They understand the importance of keeping humidity under control in older buildings and how to install ductwork in a home requiring central air with the least amount of disturbance to the structure.

The company has worked on historic properties such as the Miles Brewton House, Nathaniel Russell House, Sword Gate House, Aiken Rhett House, and South Carolina Society Hall.

In addition to historic properties and residential work, Morelli Heating & Air Conditioning has developed a specialty in physician offices, schools and churches. Everyone has unique heating and cooling system needs and the company deals with each project individually.

While the concept of heating and cooling homes and businesses over the past 40 years has been the same, the biggest change has come in the way.
“Technology has made giant strides over the past five years, especially with wireless technology,” Morelli said.

One of the most recent innovations is variable refrigerant flow systems, a type of system that allows multi-zone spaces while using a single outdoor unit but with multiple indoor units. This technology, Morelli said, has been in use for some time in Asia and Europe and is gaining a foothold in the United States. It is efficient and quiet and everything is controlled by software. Morelli used this system in two school projects and at Northwoods Baptist Church.

“I have a feeling this technology is going to take over residential and commercial HVAC in the United States,” he said.

So staying up to date and trying out new products and techniques is an important part of what happens at Morelli Heating & Air Conditioning.

“We remain at the forefront of all new technologies that are coming to the field of heating, ventilation and air conditioning,” said Morelli. “We’re very tech-savvy here. Anything state of the art, we will try it first before using it with our customers. If it’s good enough for me, it’s good enough for my clients.


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