Sinch Expands Leadership in Conversational Messaging


Stockholm, Sweden – September 22, 2021 – Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today announced that it has entered into a definitive agreement to acquire MessengerPeople, one of the world’s leading software German as a service. conversational messaging platform. Sinch will pay a total enterprise value of 48 million euros, with a total cash consideration of 33.6 million euros and 14.4 million euros paid in the form of new shares of Sinch. Using yesterday’s EUR / SEK exchange rate of 10.18, this corresponds to an enterprise value of SEK 489 million.

Founded in Munich in 2015, MessengerPeople offers a cloud-based software suite that allows businesses to easily interact with their customers through messaging apps like WhatsApp, Telegram, and Apple Business Chat (iMessage). A pioneer in its field, MessengerPeople was among the very first innovators to recognize the potential of next-generation messaging channels and to create software tools that allow businesses to take advantage of these capabilities. Over 700 companies use MessengerPeople applications to interact with their customers, and approximately 80% of these companies are based in the DACH region.

“I am very impressed with the MessengerPeople team and their success in bringing innovative products to market. Most companies have yet to discover the benefits of conversational messaging, and together we are uniquely positioned to win in this market as adoption now begins to accelerate, ”comments Oscar Werner, CEO of Sinch.

With easy-to-use applications designed for business users, MessengerPeople complements Sinch’s API-based offering for large enterprises and channel partners. The MessengerPeople platform is particularly well suited for pre-sales and customer service, which accounts for around 85% of current volumes. Monetization relies primarily on monthly active subscriptions and users, through a software as a service (SaaS) model, rather than transaction volumes.

MessengerPeople serves businesses across a wide range of industry verticals such as e-commerce, automotive, government, and media. Current clients include travel and tourism leader TUI, e-commerce specialist Women’s Best and the Telangana State Government in India. In the year ending December 2021, MessengerPeople is expected to generate revenues of 5.1 million euros, gross profit of 4.5 million euros and adjusted EBITDA of 0.6 million euros. The underlying revenue growth from the previous year is expected to reach 35%. The company has approximately 40 employees and is based in Munich, Germany.

The acquisition builds on Sinch’s ongoing organic investments and previous acquisitions in next-generation conversational messaging. The integration cost is estimated at SEK 16 million over 12 months, with targets focused on cross-selling, accelerated geographic expansion and product integration with Sinch’s communication APIs and associated Sinch applications.

“Mobile messaging is simple, fast and interactive – and used by people around the world. Empowering businesses to use messaging is a tremendous market opportunity, and teaming up with Sinch gives us the size to pursue it globally, ”comments Franz Buchenberger, Founder and CEO of MessengerPeople.

The transaction is expected to close in the fourth quarter of 2021 and will be funded by a combination of new Sinch shares and Sinch’s available cash. Sinch’s financial goal is to keep its Net Debt / Adjusted EBITDA below 3.5x over time. In the second quarter of 2021, the company had net cash, with net debt / adjusted EBITDA of -9.6x, in anticipation of upcoming transactions. Considering the expected and upcoming payment for Intelivent and MessageMedia, pro forma net debt / adjusted EBITDA is 2.6x. All other things being equal, the acquisition of MessengerPeople increases Sinch’s net debt / pro forma EBITDA from 0.1x to 2.7x.


A conference call for analysts and investors will take place today, September 22, at 2:00 p.m. CEST. The live webcast will be available on, where it will also be possible to ask questions. To participate by phone, please dial a few minutes before the call to ensure you are connected.

Sweden: +46 8 506 92 180
Germany: +49 692 443 7351
United Kingdom: +44 2071 928 000
United States: +1 631 510 7495

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For more information, please contact

Thomas heath
Strategy Director and Head of Investor Relations
Mobile: +46 722 45 50 55
E-mail: [email protected]

Ola Elmeland
Investor Relations
Mobile: +46 721 43 34 59
E-mail: [email protected]

About Sinch

Sinch brings businesses and people together with tools for personal engagement. Its leading cloud-based communications platform enables businesses to reach every mobile phone on the planet, in seconds or less, via mobile messaging, voice and video. Sinch is a trusted provider of software for mobile operators, and its platform powers mission-critical communications for many of the world’s largest companies. Sinch is profitable and has experienced rapid growth since its founding in 2008. Its headquarters are in Stockholm, Sweden, and a local presence in over 40 countries. The shares are traded on NASDAQ Stockholm: XSTO: SINCH. Visit us at

About MessengerPeople

MessengerPeople is a pioneer in the field of messaging services and a leading provider of software as a service for communication through messaging applications. The innovative Messenger communication platform enables businesses to communicate professionally with their customers through WhatsApp, Facebook Messenger, Instagram messaging, Apple Business Chat, Telegram, Viber, Notify and Webchat. With the MessengerPeople solution, more than 700 businesses worldwide – and more than 20 million end users – have already taken advantage of messaging platforms as a means of communication between businesses and customers. Learn more about


Handelsbanken Capital Markets is acting as financial advisor and K&L Gates LLP as legal advisor to Sinch in the transaction.

Important information

This communication may contain certain forward-looking statements. Such statements are all statements which do not relate to historical fact and include phrases such as “believe”, “estimate”, “anticipate”, “expect”, “assume”, “predict”, ” intend “,” may “,” presuppose “,” should “or the like. The forward-looking statements contained in this press release are based on various estimates and assumptions which, in many cases, are based on additional assumptions. Although Sinch believes these assumptions were reasonable when made, these forward-looking statements are subject to known and unknown risks, uncertainties and other material factors which are difficult or impossible to predict and which are beyond the control of Sinch. These risks, uncertainties and important factors could cause actual results to differ materially from the results expressly or implied in this communication through forward-looking statements. The information, perceptions and forward-looking statements contained in this press release speak only as of the date of this press release and are subject to change without notice.

This information is information that Sinch AB (publ) is obliged to make public in accordance with the EU Market Abuse Regulation. The information has been submitted for publication, through the contact person indicated above, at 7:30 a.m. CEST on September 22, 2021.

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