The Perfume Genius music video that was banned by YouTube for “adult content” / Queerty

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Part of the nature of YouTube’s DIY infrastructure is that it often relies on viewers to flag content as inappropriate. It’s good if someone posts nude videos of their unsuspecting neighbor, but not so good when homophobes use it to block completely non-obscene material that they don’t like.

This is what we imagine with the 15 seconds ad for the new Perfume Genius album, Put your back N 2 It (above, and totally SFW), which releases on February 20. In the clip, singer Mike Hadreas is cradled by a muscular, hairy man.

Nils Bernstein of Matador Records emailed us to let us know that the teaser clip was rejected by YouTube and the label received the following message:

The ad was declined because it violates our policy for adult image / video content. In accordance with this policy, video, audio, static images and site content must be safe for the whole family. Any ads containing non-family material are frowned upon… the overall sentiment of the video is more adult in nature, including the promotion of mature sexual themes and what appears to be nude content. As such, the video is not safe for the family. For this video ad to be approved, you must bring it into compliance with our policies.

As Bernstein rightly points out, “I can’t imagine that a ‘straightforward’ version of this ad wouldn’t get through. Our entire office (90% in a row, for what it’s worth) was really surprised by this one. Especially given their passionate pleas last week about free speech and anti-internet censorship.

Could YouTube be finicky because Mike’s co-star in the Benin clip is none other than (non-nude) pornstar Arpad Miklos? Bernstein said Matator asked the site for clarification twice but got no response.

If you’re intrigued by the song from the clip, “All Waters,” tune in here – and check out Perfume Genius’ video for “Hood” below. Miklos also makes an appearance there.


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