Third-generation Peugeot 308 SW is another reminder of what things could be

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Illustration for the article titled The third generation Peugeot 308 SW is another reminder of how things could be

Photo: Peugeot

Peugeot presented the new 308 SW on Tuesday in a completely unremarkable announcement. The 308 SW would be available in hybrid, gasoline and diesel versions; the 308 SW was designed to be very aerodynamic; and there is a motorized trunk. Still, I am jealous.

Because it wasn’t that long ago in America you could buy a car like the 308 SW: a reasonable little wagon that’s good for everyday tasks. It is true that there is still the Subaru Forester and the Mini Clubman; On the luxury side, we find the Audi A4 Allroad and the Volvo V60 and the Mercedes Class E Wagon. But these kind of cars fall like flies, and have been for a while.

It is not the fault of the automakers, since they sell what is profitable. It is also not the fault of consumers, since consumer taste is fickle and informed by marketing and what is available. However, we can blame an American regulatory framework that encourages large trucks. Allow yourself, however, to imagine a different system, which encourages smaller cars and better fuel efficiency, a world where it is still very profitable for automakers to sell cars of reasonable size.

I’m talking, of course, of places like Europe and East Asia, and, before I tell myself America is too dumb to do that, let’s go back to 2008, when the price gasoline was exorbitant, the Toyota Prius was the 10th best-selling car in America, and Hummer was about to come out. Back in the day, the idea that anyone wanted a big SUV was slightly ridiculous.

Then the price of gasoline went down, then there was the Obama-era CAFE fuel economy standards, which prompted larger footprint trucks because it meant lower fuel economy requirements. . It was the only clearance the automakers needed, and we’ve been going down since.

Which brings me back to the Peugeot 308 SW, that Peugeot said has a nice configuration of the driver’s seat.

High-end and technological, the new PEUGEOT 308 SW, like the new PEUGEOT 308, is fitted with a new improved PEUGEOT i-Cockpit®. A completely new experience with more ergonomics, design, driving pleasure, quality and connectivity:

A new compact steering wheel equipped with integrated controls and can be heated,

A 3-dimensional digital helmet at eye level with a 10 inch digital display,

An innovative 10-inch high-definition central touch screen with the new PEUGEOT i-Connect® Advanced, an intuitive and connected infotainment system, identical to a smartphone environment.

The new i-toggles replace the physical air conditioning panel. Each i-toggle button is fully configurable and acts as a shortcut to a specific function on the center screen.

Connectivity with four USB C sockets, wireless mirroring and the ability to connect two phones via Bluetooth at the same time.

And also semi-autonomous features and various powertrains:

The new PEUGEOT 308 SW benefits from the latest generation of semi-autonomous driving aids, for even greater safety, with the Drive Assist 2.0 pack (available at the end of the year). It consists of an adaptive cruise control with Stop and Go function (EAT8 automatic gearbox) and a lane departure warning, and adds three new features available on expressways: semi-automatic lane change, early speed recommendation and speed adaptation when cornering.

The new PEUGEOT 308 SW is available in several engines, plug-in hybrids (HYBRID 225 e-EAT8, HYBRID 180 e-EAT8), petrol versions (PureTech 110 S&S BVM6, PureTech 130 S&S BVM6 and PureTech 130 S&S EAT8) and diesel versions (BlueHdi 130 S&S BVM6 and BlueHdi 130 S&S EAT8).

As I said: Almost totally mundane, but very practical, two things that we don’t have enough of in the US auto market. Of course, it doesn’t have to be. Imagine, for example, if Ford casually announced today that it has a new Focus wagon. Imagine if the regulations encouraged small cars. If we know anything about the automakers, we know they would adapt pretty quickly.

Illustration for the article titled The third generation Peugeot 308 SW is another reminder of how things could be

Photo: Peugeot

Illustration for the article titled The third generation Peugeot 308 SW is another reminder of how things could be

Photo: Peugeot

Illustration for the article titled The third generation Peugeot 308 SW is another reminder of how things could be

Photo: Peugeot

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